Your products are cutting edge and highly technical. Your ad agency said, “We can learn your technology.” But now 6 months later they are still proposing web copy littered with inaccuracies.
The problem? No real technical or scientific depth. How can they excite your audience when they don’t grasp your science?
We explained in our first post, that you can expect great content from your own team, the real experts. They just need coaching.