Is your relationship with your ad agency broken?
Your products are cutting edge and highly technical. Your ad agency said, “We can learn your technology.” But now 6 months later they are still proposing web copy littered with inaccuracies. The problem? No real technical or scientific depth. …
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Does your team of scientists and engineers struggle to write web copy in natural English?
What is one reason that English challenges non-native writers? English challenges because it contains a vast vocabulary. Since English contains more synonyms than any language, naturally conveying a concrete idea presents a dilemma to you and your technical team. …
Do your Ph.D scientist and engineers write for your website like it is a peer-reviewed journal?
Who is your audience? Each writer and contributor to your website must know the audience you want to attract. They need to know how varied that audience is in terms of familiarity with your products and technology. Continue Reading
Here is everything you need to know to roast green coffee beans.
How long will it take? It will take between 10 and 15 minutes to roast a batch. Count on ~ 30 minutes total for set-up, roasting, and clean-up. It took us about 14 minutes to dark roast. (A…
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The second element of great content – COACH YOUR TEAM.
In the previous article, you saw that your team is the #1 key for great content. By thinking about what it takes to craft a spectacular cup of coffee, we learned that: Your team are the experts. They know…
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The first element of great content – YOUR TEAM
I like to give my clients a gift of unroasted coffee beans. You might think that green coffee is a strange gift. But I do it for two reasons. We can learn how to create great content by thinking…
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