We coach your team to create great content.
Don’t outsource your expert content to non-experts.
You know your audience.
Build trust with technical and scientific accuracy. Reach their hearts with stimulating writing. Then watch your business grow.
The first element of great content – YOUR TEAM
I like to give my clients a gift of unroasted coffee beans. You might think that green coffee is a strange gift. But I do it for two reasons. We can learn how to create great content by thinking about what it takes to make a cup of spectacular coffee. Roasting your own coffee is fun and tastes great if you know how to do it correctly! Content creation can also be fun if you know how to do it.
Continue Reading The first element of great content – YOUR TEAM
The second element of great content – COACH YOUR TEAM.
In the previous article, you saw that your team is the #1 key for great content. By thinking about what it takes to craft a spectacular cup of coffee, we learned that: Your team are the experts. They know your audience. They are smart and capable of learning new skills. (more…)
Continue Reading The second element of great content – COACH YOUR TEAM.
